Parker Blog
An ecosystem of perspectives, analyses, and journeys surveyed through building our platform.
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Parker Raises $20M to Power the Future of eCommerce Finance
Parker has closed its Series B funding to help further its mission in transforming how Ecommerce businesses scale and financially operate.
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How Waterdoctor Used Parker to Scale from $0 to 7-Figures in 12 Months
"While our revenue was growing rapidly, we were drowning in manual spreadsheets and cash flow constraints. Parker's analytics and rolling credit terms transformed how we operate—giving us both the visibility and capital needed to scale sustainably."
Why E-commerce Businesses Should Aim For A Negative Cash Conversion Cycle
Optimize your DTC e-commerce cash flow with a negative cash conversion cycle. This article explains the concept, provides practical implementation tips, and shows how it can fuel your business growth.
How Kushi Beauty Optimized Profit Margins and Ad Spend Using Parker's Analytics
Parker's analytics platform became Kushi Beauty's daily go-to for financial health checks. From mastering profit margins to optimizing ad spend, see how Parker enabled data-driven growth for this natural skincare brand.
How Voli Wellness Turned Financial Data into Growth with Parker
Parker's analytics platform is now the first place I go every day to check my company's health. It enables me to ask the right questions and make data-driven choices for sustainable growth.
Nick Shackleford on how Parker Improves Cash Conversion Cycles
"Parker enables breathing room and runway – you're quite literally buying time. From my lens in the eCommerce space, extended runway is the gold standard."
How Parker Helped Bala Bangles Finance a $75k Monthly Google Ad Budget to Fuel Growth
Bala launched on Kickstarter to fund an initial 3,000 units. Max and Natalie personally hauled 6,000 pounds of product (turns out weights are pretty heavy) to the post office to fulfill orders. This was only the start of their dedication to the brand.
How Obvi Extended Runway with Parker's True Rolling Terms
“Time and runway for your business create much more opportunity and freedom. These are fundamentally the biggest blessings you can give to any brand — and also to your own mental health as a founder. Parker enables exactly that.”
Carnivore Snax: How a DTC Startup 2X’d Revenue in 6 Months
Investing in manufacturing, and the partnership with Parker that supported them through that process, helped position Carnivore Snax to become a category leader.
How Baseballism Accelerated Omnichannel Growth Using Parker
“You could be highly profitable from an income statement perspective, but you’ll run out of money if you don’t figure out your balance sheet and how to finance your working capital requirements. That pain point is exactly where Parker comes in.”
How Jason Wong Utilizes Parker to Extend their Cash Flow
“As a bootstrapped business, every dollar counts. We really see Parker as our partners in helping extend our runway.”
Parker Card: A Vital Tool for Scaling Ecommerce Businesses
In this article, we share the 4 main ways Parker help modern e-commerce businesses solve their biggest financial challenges.
What Kinds of Companies Get Funded for Credit?
In this article, we explain the 4 key components lenders assess when evaluating creditworthiness for an e-commerce business. But before diving into the details, let’s level set on why credit matters in the first place.
The Finance Engine: The 5 Pillars for Running a Successful Business
Every business has a finance engine, and the good ones know exactly what theirs is and how to optimize it. Contrary to what you might think, getting a handle on your finance engine is often easier than perfecting other parts of your business—like your sales funnel.
What the Perfect Ecommerce P&L looks Like
We've reviewed thousands of e-commerce P&Ls across a wide range of categories and business models. And while each company is unique, we've noticed a consistent pattern among the top performers.
How To Choose The Right Banking Solution For Your E-Commerce Business (6 Things To Look For)
Many founders default to big names like Chase or Bank of America without much thought. While these institutions have their strengths, they're often not optimized for the unique needs of e-commerce businesses.
Why We Built Parker Analytics
More than 5 years ago, Yacine and I started working on a profit analytics platform to solve our biggest hair-on-fire problem: understanding our profits. We abandoned it. We founded Parker. And now, as of early 2024, we’re launching a version of that original profit analytics platform we dreamt up so many years ago.
The Value of Float: How to Unlock Capital to Scale Your Ecommerce Business
Rolling terms, float, perma-float, cash conversion cycle — these concepts might not roll off the tongue. But they are an absolute game-changer when understood and applied correctly. I truly believe it's a "secret weapon" for ecommerce brands.
Cash Flow vs Profit: Why You Can Have Profit Without Money in the Bank
At Parker, one of the most common questions we hear from our customers is, "Why do I have so much profit on my P&L but no cash in the bank?" Every DTC founder faces this challenge eventually — managing the tension between profitability and cash flow.
Our Debt Framework for Fast-Growing Ecommerce Brands
There are lots of ways to take on business debt. Parker’s risk team has narrowed it down to four main options, ordered from most to least desirable.
How immi Leveraged Parker to Unlock Optimal Payment Terms
"With Parker, it's a set balance from day one. You know exactly how much you're getting – and if you want more, it's an open conversation with their team. That created more transparency for our accounting team and made our lives easier."
How Caraway Used Parker to 3X Ad-spend
“We’ve loved using Parker’s financing products. I consider it a core tool that effectively enables you to have an unlimited budget.”
The Biggest Blindspot Sinking Ecommerce Businesses
You’re driving record sales this month, but do you really know if you’re profitable? Too many ecommerce founders are flying blind when it comes to their finances — and it’s causing them to crash and burn.
The Danger of the “Dream Mind” (and how to avoid it)
As a founder, it's dangerously easy to get caught up in the day-to-day grind of execution.
Goldilocks Conviction
What conviction really means
Why Founders Need Recovery, Not Relaxation
As the co-founder of a fast-growing fintech (Parker), I’ve experienced my fair share of burnout. Like most ambitious people, I assumed being tired and overworked just came with the territory.
Letter to a Fundraising Founder
Building a great product, and raising money to fund the continued vision of that product, are two completely different sets of skills
Parker Raises $157mm in Total Funding to Build the Financial Hub for E-commerce
We’ve grown to support hundreds of brands — including large, fast-growing businesses. The ten largest brands using Parker do well over $1bn in combined revenue each year.
Grow faster with Parker
Parker.
Banking that moves as fast as you.
² Your operating account may be eligible for increased FDIC insurance coverage through an IntraFi service, please refer to your deposit account agreements and Parker dashboard for further details. Deposit placement through an IntraFi service is subject to the terms, conditions, and disclosures in applicable agreements. Deposits that are placed through an IntraFi service at FDIC-insured banks in IntraFi’s network are eligible for FDIC deposit insurance coverage at the network banks. The depositor may exclude banks from eligibility to receive its funds. To meet the conditions for pass-through FDIC deposit insurance, deposit accounts at FDIC-insured banks in IntraFi’s network that hold deposits placed using an IntraFi service are titled, and deposit account records are maintained, in accordance with FDIC regulations for pass-through coverage. Although deposits are placed in increments that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one bank, a depositor’s balances at the institution that places deposits may be uninsured. The depositor must make any necessary arrangements to protect such balances consistent with applicable law and must determine whether placement through an IntraFi service satisfies any restrictions on its deposits. IntraFi, ICS, and IntraFi Cash Service are registered service marks of IntraFi LLC.
³ Parker is a financial technology company, not a bank. Card issued by Patriot Bank N.A., Member FDIC, pursuant to license by Mastercard International Incorporated.
⁴ Based on federal funds rate of 4.83% as of 10/17/2024. Annual Percentage Yield subject to change and subject to other limitations, such as amount of deposits held, financial information provided, future changes in the federal funds rate, any promotional programs and/or other items.
⁵ See the Business Card Agreement details and Parker dashboard for further details.