Parker Blog

Parker has closed its Series B funding to help further its mission in transforming how Ecommerce businesses scale and financially operate.

"While our revenue was growing rapidly, we were drowning in manual spreadsheets and cash flow constraints. Parker's analytics and rolling credit terms transformed how we operate—giving us both the visibility and capital needed to scale sustainably."

Optimize your DTC e-commerce cash flow with a negative cash conversion cycle. This article explains the concept, provides practical implementation tips, and shows how it can fuel your business growth.

Parker's analytics platform became Kushi Beauty's daily go-to for financial health checks. From mastering profit margins to optimizing ad spend, see how Parker enabled data-driven growth for this natural skincare brand.

Parker's analytics platform is now the first place I go every day to check my company's health. It enables me to ask the right questions and make data-driven choices for sustainable growth.

"Parker enables breathing room and runway – you're quite literally buying time. From my lens in the eCommerce space, extended runway is the gold standard."

Bala launched on Kickstarter to fund an initial 3,000 units. Max and Natalie personally hauled 6,000 pounds of product (turns out weights are pretty heavy) to the post office to fulfill orders. This was only the start of their dedication to the brand.

“Time and runway for your business create much more opportunity and freedom. These are fundamentally the biggest blessings you can give to any brand — and also to your own mental health as a founder. Parker enables exactly that.”

Investing in manufacturing, and the partnership with Parker that supported them through that process, helped position Carnivore Snax to become a category leader.

“You could be highly profitable from an income statement perspective, but you’ll run out of money if you don’t figure out your balance sheet and how to finance your working capital requirements. That pain point is exactly where Parker comes in.”

“As a bootstrapped business, every dollar counts. We really see Parker as our partners in helping extend our runway.”

In this article, we share the 4 main ways Parker help modern e-commerce businesses solve their biggest financial challenges.

In this article, we explain the 4 key components lenders assess when evaluating creditworthiness for an e-commerce business. But before diving into the details, let’s level set on why credit matters in the first place.

Every business has a finance engine, and the good ones know exactly what theirs is and how to optimize it. Contrary to what you might think, getting a handle on your finance engine is often easier than perfecting other parts of your business—like your sales funnel.

We've reviewed thousands of e-commerce P&Ls across a wide range of categories and business models. And while each company is unique, we've noticed a consistent pattern among the top performers.

Many founders default to big names like Chase or Bank of America without much thought. While these institutions have their strengths, they're often not optimized for the unique needs of e-commerce businesses.

More than 5 years ago, Yacine and I started working on a profit analytics platform to solve our biggest hair-on-fire problem: understanding our profits. We abandoned it. We founded Parker. And now, as of early 2024, we’re launching a version of that original profit analytics platform we dreamt up so many years ago.

Rolling terms, float, perma-float, cash conversion cycle — these concepts might not roll off the tongue. But they are an absolute game-changer when understood and applied correctly. I truly believe it's a "secret weapon" for ecommerce brands.

At Parker, one of the most common questions we hear from our customers is, "Why do I have so much profit on my P&L but no cash in the bank?" Every DTC founder faces this challenge eventually — managing the tension between profitability and cash flow.

There are lots of ways to take on business debt. Parker’s risk team has narrowed it down to four main options, ordered from most to least desirable.

"With Parker, it's a set balance from day one. You know exactly how much you're getting – and if you want more, it's an open conversation with their team. That created more transparency for our accounting team and made our lives easier."

“We’ve loved using Parker’s financing products. I consider it a core tool that effectively enables you to have an unlimited budget.”

You’re driving record sales this month, but do you really know if you’re profitable? Too many ecommerce founders are flying blind when it comes to their finances — and it’s causing them to crash and burn.

As a founder, it's dangerously easy to get caught up in the day-to-day grind of execution.

What conviction really means

As the co-founder of a fast-growing fintech (Parker), I’ve experienced my fair share of burnout. Like most ambitious people, I assumed being tired and overworked just came with the territory.

Building a great product, and raising money to fund the continued vision of that product, are two completely different sets of skills

We’ve grown to support hundreds of brands — including large, fast-growing businesses. The ten largest brands using Parker do well over $1bn in combined revenue each year.