What You'll Learn:

• How we scaled to 7-figures in our first year while maintaining profitability

• Why real-time analytics became crucial for our growth

• How Parker's credit terms helped us optimize inventory

• The impact on our day-to-day operations

The Brand

At Waterdoctor, our mission is to help people get access to clean water every day. As a beauty and wellness brand, we've built a product line that brings high-quality, effective water filters into people's homes—starting with bathroom sinks.

The Challenge 

Within our first year, we experienced rapid growth, reaching seven figures in sales. With that growth, though, came some serious challenges. We realized we needed a better way to track our financial performance. Up until that point, we were manually tracking key metrics like contribution margin, CPA, AOV, and LTV through spreadsheets. However, this process was time-consuming, and we were always working with outdated numbers.

While our top-line revenue was increasing, we had no real visibility into whether we were truly optimizing for profitability. It's easy to let inefficiencies slip through the cracks when sales are growing, and we knew we needed to make sure we weren't overspending or misallocating resources. What we really needed was a clear, real-time picture of how our business was performing—without spending hours consolidating data every month.

Another major challenge was managing cash flow. As we scaled, access to capital became crucial, especially when it came to securing inventory.

The Solution

That's when we turned to Parker. From the moment we integrated into their analytics platform, it was like a weight had been lifted off our shoulders. Parker's dashboard gave us immediate, real-time access to all the key metrics we had previously been manually tracking. Everything—contribution margin, CPA, AOV, LTV—was right there, and our whole team had access to it.

The Impact

This shift saved us countless hours of manual work each month, but more importantly, it improved the way we made decisions. We could now:

• Track how our marketing efforts were affecting CPA

• See which bundles/offers were influencing AOV

• Monitor how our retention strategies were impacting LTV

• Make confident decisions based on real-time contribution margin data

Parker also plays a critical role in our ability to scale by offering rolling credit terms that allow us to secure inventory with a negative cash conversion cycle. This improved our liquidity and gave us the financial flexibility to operate more efficiently.

The Road Ahead

As an operator, having daily access to key metrics is absolutely crucial—especially when scaling. Partnering with Parker gave me the peace of mind I needed and freed up valuable time to focus on high-impact initiatives. If I could go back and start Waterdoctor all over again, Parker would be one of the core tools I'd use from day one.