The Brand: Kushi Beauty

Kushi Beauty is a skincare brand committed to using natural ingredients and avoiding the toxic chemicals commonly found in traditional skincare products.

Here's the Co-Founder of Kushi Beauty, on how Parker helped them understand true profit margins, optimize ad spend, and confidently scale their business.

The Challenge: Navigating Financial Complexities

Growing Kushi, we faced several interconnected financial challenges that were holding us back from reaching our full potential. Each of these issues compounded the others, creating a complex web of financial uncertainties:

1. Unclear Profit Margins: As a founder, I struggled to understand our true profit margins—especially when accounting for discounts and returns. Without the right tools, getting a clear picture of our profit per product was nearly impossible.

2. Inaccurate Cost Per Acquisition (CPA): We thought we understood where our cost per acquisition (CPA) needed to be but we didn't. We needed this critical data to confidently renegotiate deals with influencers, ensuring their fee would make sense for us to make profit or at least breakeven first orders.

3. Limited Lifetime Value (LTV) Insights: Without insight into our lifetime value (LTV), it was difficult to forecast how these decisions would affect our long-term profitability.

4. Capital Access for Scaling: As we prepared to scale, access to capital became crucial. We needed clear guidance on how to manage our growth targets, margins, and cash flow.

These challenges were not just isolated issues, but interconnected problems that were hindering our ability to make informed decisions and grow sustainably. We knew we needed a solution that could address all these pain points simultaneously.

Enter Parker

Parker's analytics suite transformed how we view our financials. With real-time insight into product-level profitability, including the impact of discounts and returns, we now have a clear understanding of where our CPA needs to be.

This allowed us to confidently adjust our influencer and Facebook spend to a level where we break even on the first order.

But understanding CPA was just the beginning. Parker's suite of tools addressed each of our challenges comprehensively:

1. Intuitive Lifetime Value (LTV) Data: Parker's LTV data is 100x more intuitive than something like Lifetimely so that gave us the visibility we needed to forecast future revenue accurately, ensuring that every decision we make is rooted in a solid understanding of our customer base. At the same time, understanding our LTV in the early months of launching our business gave us additional confidence that we were building a sound business model that people liked enough to come back and buy multiple times.

2. Comprehensive Data Integration: Being able to have a service that connects to all your advertising platforms, your shopify and amazon store and pulling all this data on a daily basis makes it extremely easy to keep a pulse on the business as a whole. That is something that you won't find anywhere else.

3. Banking Services for Scaling: When it came time to scale, Parker's banking services were invaluable. Their platform provided us with a clear roadmap to securing credit, and the analytics helped us set and achieve critical targets for sales growth, profitability, and cash management - we believe that tracking your daily cash on hand is one of if not the most important metric for a young startup that is strapped for cash but have ambitious growth goals.

Final thoughts

As a growing company, truly understanding your financials without a CFO can feel overwhelming.

The endless spreadsheets, the constant effort to reconcile expenses with revenue—it's a lot to manage. But with Parker, whether you're a startup or an established 8-figure brand, you get a clear, actionable view of your financial health.

If you're serious about scaling responsibly and profitably, Parker is the partner you need.